phone +39 02 3321171

Tradigo presents the latest products with innovative and eco-sustainable formulations.

Our brands

A vast range of articles and models to ensure comfort, style and elegance at all times.


The GT line presents high quality, innovative shoe accessories. Shoecare specialists will find all the materials and equipment they need to maintain excellence in their profession.

The MASTER line presents a carefully selected range of top quality articles and accessories to ensure shoes are perfectly protected, treated and maintained.

The PODOS line includes a series of products with a rigorously anatomical design to ensure correct foot position and ease the strain of those who have to be on their feet all day.

The new ATHLETIC insole line is the outcome of research into the ideal balance between footbed loading/unloading zones for enhanced sports performance.

Blu Fox® is specialized in the production of half soles, heels and dowel lifts in thermoplastic polyurethane and rubber, resistant to abrasion and high quality, intended for the sector of shoe repair. Tradigo Giovanni Srl. Made in Italy articles for the care and protection of the shoe and the well-being of the foot.

The LIFE line consists of an exclusive collection of insoles, heel cushions and heel grips that can be matched and combined to ensure a comfortable footbed in any shoe.

La collezione Pierre Cardin Umbrellas presents a wide range of quality Pierre Cardin brand umbrellas, with manual or automatic opening, folding or traditional, windproof and with different grips.

The uncompromising quality of the heels, soles and accessories in the SUPERTAP line means beautifully finished shoes with excellent traction and shock absorption every step of the way.

The Vibram line specializes in the production of slabs, half soles, soles and heels in the field of shoe repair and shoes for mountain use in climbing

The WOLY line includes a broad range of specialized products and articles to ensure total foot comfort and long shoe life. Passion for Shoe Care.

Exclusive distributor to Italy.


Tradigo regularly exhibits at the most important international footwear industry expositions. We will be pleased to welcome you to our stand.

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    Rho Fiera (MI)

    LINEAPELLE, since 1981 the preeminent international exhibition of leather, accessories, components, fabrics, synthetics and models, leather goods, clothing and interior decoration, attracts an average of 1,100 exhibitors from 40 countries each year.

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    Rho Fiera (MI)

    MICAM is the leading international tradeshow for the shoe industry. Promoted by ASSOCALZATURIFICI ITALIANI, the event takes place twice a year at the modern and functional Rho Fiera fairgrounds in the world’s fashion capital, Milan.

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    Riva del Garda (TN)

    EXPO RIVA SCHUH is a key international event for the mid-price shoe production industry. Expo Riva Schuh is an international trading post, where producers and buyers from all parts of the world meet to share their expertise and negotiate deals.

Tradigo Giovanni Srl

Thanks to his experience in the footwear industry since 1925, Tradigo Giovanni Srl is a key player in the production of increasingly innovative shoecare and foot health products. Its extensive lines of products and accessories, ranging from shoemaker’s equipment, shoe stretchers, walking sticks, brushes and polishes to laces, insoles, inserts, and foot and callus cushions, ensure the optimum solution to every footcare and shoecare need.

The company’s network of agents serve a broad portfolio of customers in Italy, Europe and the United States who demand a continuous supply of high quality, highly innovative products, strictly made in Italy.

The constantly updated lines, specific materials and lasts designed through research on foot anatomy and development set Tradigo apart from its competitors.

Tradigo operates through all sales channels in Italy and abroad, and boasts the most extensive range of shoecare products, all of which can be personalized for PRIVATE LABELS.

Tradigo Giovanni S.r.l. - P. IVA 01151320155

icon 1 Via Priv. Bolivia, 15 - 20157 Milano - Italy

icon 2 +39 02 3321171

icon 3 +39 02 39002204

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